One simple way you can
practice radical giving in your business is to be generous with your content
marketing. Instead of making all of your content focused on you and what you
can do, focus on providing value to your readers or listeners. Here are a few
easy ideas you can use to create content that serves…
Curate Content from Other Bloggers
Don’t be afraid to tell
your community about the bloggers you admire or link to their amazing content.
You can’t serve everyone and even if you could, that would quickly get
exhausting. There’s more than enough attention and applause to go around, so
take some time to focus on content curation.
content lets you share brilliant ideas and fresh insights with your community.
Plus, it gives you a chance to introduce your audience to experts in your niche
that they should follow.
Interview Industry Leaders
Another way to practice
radical giving in your business is to interview industry leaders. You can do
this through podcast episodes or by creating webinars where you feature an
authority on their area of expertise.
When it comes to
interviewing others, create a list of questions. Try to avoid questions that
can be answered with a simple yes or no.
Instead, make sure your
questions invite detailed responses from your interviewees. Generally,
questions that start with “How…?” or “Why…?” get the most interesting answers
and can create thought-provoking conversations.
Add A Bonus to a Great Product
When you find a product
you’d like to promote to your community, go the extra mile and give back. Offer
a juicy bonus that only your buyers will get. This bonus could be a short
report, an audio course, access to an upcoming webinar, or any other product
you can think of.
The important thing to
do with this is to make sure your bonus is relevant to the actual product being
sold. For example, a great bonus for a product all about Facebook Advertising
would be 50 Facebook-ready images.
Promote Others on Social Media
Don’t be afraid to use
social media to promote others in your industry. If you’re reading a great
article that is challenging the way you view your niche, tweet about it. If you
stumble on a funny video that you think your community will relate to, share it
Make sure to tag the
original creator on social media so they’ll see your promotion and be
encouraged. You also want to do this so your audience will be able to
clickthrough and follow the thought leader you’re linking to.
Therese Kienast of Radical Leadership recommends that online business owners create
more content. She says, “Don’t wait, create!” If you wait, you’re less likely
to follow through and publish excellent content.
Instead, try to capture
inspiration the moment it strikes. If you can’t right then, try to do it as
soon as possible. This will keep your enthusiasm and energy revved up as you
create and share your new content.